Most companies spend their money on TV commercials, radio spots, and billboards to tell you about their products. At Monster we choose to support the scene, our bands, our athletes and our fans. We back athletes so they can make a career out of their passion.
Pat Crowley has been involved in the racing scene for a long time. He was the man behind the Powersport Racing team which ran Irish rider Hilton Hincks in the British Championship. Pat continues to back me in 2012 for the fourth year running. Check out Ireland’s premier food broker.
Everyone remembers James Courtney dominating the Irish road racing scene on the beautiful IFS Ducati. Graeme Hanna is the Managing Director of the IFS Group and he’s done a lot for Irish racing in a short space of time. Keep an eye out for the IFS name on the road, sea and sky!
For the 2007 season I moved to Shoei and I have continued with them for the 5TH season running. My lid adorns the Shoei logo and is decaled with energy giant Monster’s logos this season. For 3 years I wore the X-Eleven but that changed in 2010 with the introduction of the new X-Twelve model.
I’m glad to continue with the leaders in motorsport apparel for 2012. Alpinestars never stand still, they always improve. I’ve worn a suit equipped with datalogging to gather information for the R&D guys. Not only is Alpinestars kit the coolest out there, it’s also the safest!